PostHog-first · Early-stage SaaS
Find the aha moment.
Diagnose the leak.
Ship with confidence.
idk is an AI product analyst for founders pre-PMF. Connect PostHog, get the action that drives retention, the drop path before it, a leak class, and the smallest next test — not another chart graveyard.
Built for founders who own activation — under ~5k users, PostHog in the stack.
The loop
Aha clarity, not more charts.
Early founders run the same painful cycle: see drop → guess cause → guess fix → ship → wait. idk encodes the full diagnosis end-to-end so you ship the right class of change first.
- 01
Find the aha
Connect PostHog. idk ranks the action with the largest retention gap — your real aha moment, not a vanity metric.
- 02
Map the drop
See exactly where users fall off before that moment, step by step on the path that actually matters.
- 03
Classify the leak
Broken, confusing, or missing value. Honest labels so you stop shipping the wrong class of fix.
- 04
Prescribe the test
Get the smallest confirmatory change, the experiment to run, and the exact users to interview next.
Lived proof
From 19% to 44% activation — on real product data.
The founder killed a prior AI learning app on its own metrics (~400 users, ~80% churn), reverse-engineered the universal founder loop, then rebuilt that loop into idk. An internal demo already rediscovers the same aha-moment insight that lifted activation after the change shipped.
- Pain validated across 10+ practitioner interviews and founder communities.
- V1 is PostHog-first and outcome-sharp — not a general analytics co-pilot.
- Designed for the person who owns activation personally, not a growth org.
Activation lift
After shipping the change tied to the diagnosed aha moment.
“Stop guessing at activation. Turn product data into a clear aha, a diagnosed leak, and the smallest next test.”
Mission · idk
What we optimize for
Evidence over intuition
Prescriptions come from retention gaps and drop paths, not founder vibes.
Smallest useful test
Every diagnosis ends in a confirmatory experiment and real people to ask.
Founder-speed clarity
Sharp outcomes in hours — not another dashboard that needs a data team.
Design partners
Bring your PostHog. Leave with a prescription.
MVP is shipping now. We’re onboarding a small set of early-stage B2B SaaS founders who own activation and want diagnosis over dashboards. Prefer the product app? Open the app.